THE PROJECT:
Shot in California, Malibu by Rus Anson, I designed the Kids Spring 2016 campaign catalog working very closely with the creative director, Paul Marciano. This campaign features arrays of free spirited and energetic group of kids playing on warm California day depicting the wonder and fun that is embodied in the GUESS Kids brand.
PROCESS:
Once Paul Marciano has decided on his selects for the campaign, I created pagination layout. Once the basic layout was set, I worked on the design details such as borders, illustrations, and working closely with the copy team to create a story.
After going through many meetings with Paul and when I received my approval, it was also my responsibility to manage production and print vendors to create an on-budget catalog.
I was in charge for proofing, press checks to ensure the quality of the catalog was on point. I enjoyed the experience of being able to be on this journey to create something from beginning to the end.
I was responsible for creating a fun / cute design and animation for the title sequence for the campaign.